Carmen Ruiz y Laza
“I’ve always loved the art of storytelling...”
Carmen has made communication her life’s work. Growing up in Spain in her great uncle’s house, she was surrounded by storytelling, music, philosophy and fabulous cooking. But when she immigrated to Canada at 13, she didn’t speak a word of English, and found herself suddenly unable to communicate well. Determined to overcome the challenge, Carmen became fluent in one year.
“I know what it’s like to want to communicate, but not have the tools,” says Carmen. “So that’s my passion.”
Carmen offers an insider’s knowledge of how media work and how to produce campaigns that everyone talks about. Carmen’s career highlights include:
· Casting director for local, US and international films
· Media producer, Citytv Breakfast Television
· Media assistant, Vancouver International Film Festival
· Hollywood Entertainment shows correspondent
· Corporate event producer
Now, as the head of Carmen PR, she brings her skills to corporate and philanthropic clients, creating powerful messages for media and consumers.
“My goal is to help great businesses tell their stories. It’s what I love doing.”